PHASE 1 — SYSTEM FREEZE (FROM VISION TO CANON)
Objective: Lock the architecture so expansion does not create entropy.
Process Chain:
Concept Saturation → Canon Definition → Constraint Lock-In → Authority Baseline
What actually happens here:
We stop designing and start declaring. The ERA ARC system is already over-described; the risk now is mutation. The next move is to freeze the system into a canonical reference layer that becomes non-negotiable.
Deliverables:
• ARC Canon Document (v1.0) - The final authoritative description of:
• ERA structure
• Roles (Architects, Travelers, Oracles, etc.)
• Asset taxonomy (Master → Derivatives → Utilities)
• Economic logic (scarcity, time, rights)
• Immutable Definitions Table - Any term used in more than one place gets locked. No synonyms. No drift.
• System Red Lines - What cannot be changed without breaking the universe.
This step converts the ARC from a “designed system” into a constitutional system.
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PHASE 2 — EXECUTION DECOMPOSITION (FROM WHOLE TO MODULES)
Objective: Break the monolith into buildable, fundable, assignable units.
Process Chain:
Canon → Functional Domains → Modules → Workstreams
Domains to formalize immediately:
1. Narrative Engine (Codex, ERA progression, story artifacts)
2. Asset Engine (digitization, masters, derivatives, archive)
3. Economic Engine (pricing logic, editions, token logic)
4. Platform Engine (web, mobile, TV, dashboards)
5. Governance Engine (rules, permissions, lifecycle control)
Each domain becomes:
• One Product Owner
• One Roadmap
• One Definition of Done
This is where the system stops being “visionary” and becomes programmable.
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PHASE 3 — PROGRAM CREATION (FROM PROJECTS TO FLYWHEEL)
Objective: Convert static infrastructure into repeatable programs.
Process Chain:
Modules → Programs → Pipelines → Throughput
You do not expand by adding features.
You expand by adding programs that run on the system.
Core Programs to Launch First
1. ARC MASTERWORK PROGRAM
Purpose: Feed the entire ecosystem.
• Input: Physical artwork
• Output: Canonical digital master + metadata + downstream rights
• This becomes the root economic event of the system
If this program stops, everything stops. Treat it like a refinery.
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2. ERA CONTENT PROGRAM
Purpose: Turn structure into narrative gravity.
• Codex releases
• Visual artifacts
• Era transitions
• Lore tied directly to real assets
This program ensures the system compounds culturally, not just financially.
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3. CREATOR ONBOARDING PROGRAM
Purpose: Make adoption frictionless and inevitable.
• Standardized intake
• Clear value ladder
• Predefined upgrade paths (capture → master → distribution)
This is where resistance dies. Not through persuasion—through clarity.
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PHASE 4 — IMPLEMENTATION STACK (FROM IDEAS TO CODE & OPERATIONS)
Objective: Stand up the minimum viable operating reality.
Process Chain:
Programs → Technical Stack → Operational Stack → Live Environment
Implementation Priorities (In Order)
1. Single Source of Truth
• One asset registry
• One metadata schema
• One master archive logic
2. Control Surface
• Internal dashboard first (not public)
• See assets, rights, states, eras, programs
3. Public Exposure Layer
• Website as a window, not the system
• Mobile/TV later, once gravity exists
This avoids the fatal mistake of building front-end mythology before back-end reality.
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PHASE 5 — EXPANSION LOGIC (FROM BUILDING TO SCALING)
Objective: Grow without fragility.
Process Chain:
Stability → Repetition → Multiplication → Externalization
Expansion does not mean:
• More features
• More lore
• More platforms
Expansion does mean:
• More Masterworks per month
• More programs running in parallel
• More external parties operating inside your rules
The system wins when others create value without changing the rules.